In a culture with a surfeit of branding and cheap mass-produced goods, we romanticise the handmade because we yearn for quality, not quantity. The irony is that while western consumers aspire to craftsmanship, the majority of the world’s population lives in countries that have local craftsmen but aspire to industrialised products. Mass manufacturing will be essential to lifting a billion people out of poverty, and providing basic goods that we took for granted long ago. Meanwhile, we’ll be seeing more crafted industrial objects coming our way, as we lust after craftsmanship we can’t afford and disdain the industrial products we can.
Interesting Guardian piece on the current fashion mag obligatory designer-maker article. Nicely observed and documented (yes, any contemporary article on the topic must include the obligatory Richard Sennet reference).